Austin & Ally is a show that premiered on Disney Channel in the United States on December 2, 2011. The series was created by Kevin Kopelow and Heath Seifert, the writers and producers of Disney Channel sitcoms Sonny with a Chance and Jonas. Production for the pilot episode began in mid-February 2011. On May 25th, 2011, Disney Channel announced that Austin & Ally had being picked up for a late 2011 premiere. The first promo was released on October 14th, 2011 during Disney Channel's Make Your Mark: The Ultimate Dance-Off event. A series preview followed the premiere of the Disney Channel Original Movie Good Luck Charlie, It's Christmas!